Week 15

Our multimedia project is going well.  We filmed our commercial last Sunday.  We included four scenes.  The first scene was a shot of my legs running through the "woods," (a few trees by the intramural field), followed by a scene of Michelle running through the woods.  Then it went to a close-up shot of BuJu Juice, our sports drink, perched on the branch of a tree.  My hands, as well as Michelle's, are shown struggling to reach for the drink.  Neither of us manage to grasp it, and then the shot zooms in on the label.  The next scene has moved to the gym, and starts with the camera zoomed in on the bottle, so that the viewers would hardly know that the location had changed at the beginning of the scene.  Then Trae drinks the BuJu, while Katies doesn't.  They stretch and then beginning a running race.  Trae takes off super fast, and Katie is no competition.  She then says "Why didn't you bring me a bottle?"  Then she says "From the jungle to the gym, BuJu."

There are many reasons behind the choices we made for our commercial.  Our target audience is males between ten and thirty, and as Trae pointed out, and our research showed, males in this age range are very vulnerable to advertising that involves sex appeal.  So we had three females running in our video.  We also present BuJu as an intense drink that is not for the weak, by having people running and struggling to get it.  We also showed the athletic prowess it provides, which should appeal to many males in this age range.  We had exciting music that will pump up our audience.  Jungle drum beats that implied strength and danger were used in the parts of our video shot in the "woods."  The "woods" scenes are exciting and invoke pathos and curiosity in the audience.  "Eye of the Tiger" was played during the gym scene, which is a song that is synonymous with athletic prowess, being a prominent song in the Rocky movies.  This end scene appeals strongly to logos, because

I am responsible for the print advertisement in our group.  I am drawing a male dangling off a cliff to reach for some BuJu Juice perched in a tree on the edge of the cliff, with a deep ravine below.  It is appealing to those who like adventure and danger, typically 10 to 30 year old males.  I am also emphasizing the two most appealing colors to males: blue and green.