Week 13

Our multi-media assignment is coming along nicely.  We actually finished the planning that is due on Tuesday on Thursday.  We also went to the library and found books that will give us great information about advertising, such as what our appeals to our audience (athletic people, especially males, from ages 10-30) and how associating yourself with a brand can improve your argument through ethos.  Our group has decided to get together next weekend to film our commercial, in which a man will be running through the jungle.  We made a few changes to our project, as follows:

commercial:  We will have an omniscient person filming someone running through the forest, and grabbing the BuJu.  He will then gulp the drink, and the camera will zoom in on the label of the drink.  When the camera zooms out, the same person will be drinking the drink, but in the middle of a soccer field.  We transition it into a situation that will our viewers can relate to.

print ad:  A person will be on the edge of a cliff, reaching for a bottle of BuJu that is perched on a tree that is leaning out over a very steep ravine.  This person is clearly risking his life to get the coveted juice.  The word BuJu will be written in the rock of the cliff.

We have decided on yellow, green, and black for the billboard, but this is subject to change depending on our research of what our audience enjoys.